Life-cycle Support – On-boarding
Once someone has decided to buy your service or give your solution a try you’ve got to step into theRead more.
Life-cycle Support – First Contact
The first contact with a user is the beginning of the lifecycle. I encourage you to think of sales andRead more.
Predicting market reception; Launching new products
It can’t be done – predicting, that is. You need data and real-life conversations and truly, time and experience andRead more.
Engagement: Clarifying an association’s focus
Every association I’ve worked with over the last 23 years has had a straightforward business model – engage members, proveRead more.
In-App Support: A software’s responsibility
If you’re lucky enough to have gotten people into your application do everything you can to support them there. DoRead more.
Dos and Don’ts of Data-Driven Strategy
Do use baseline numbers to see movement on strategic goals Establish a baseline – what are your numbers today? Likes?Read more.
Web Development Checklist
Existing brand elements – logos, color palettes, style guides These elements are critical and must be firm. If you’ve neverRead more.
The orchestra conductor is essential: why skilled people can’t work together without leadership
Software isn’t unlike a piece of classical music – each part doesn’t wholly make sense without the others – toRead more.
Sales Support is Square One
I hear it over and over again – “my sales staff isn’t making their numbers.” It is said as ifRead more.