Effective product management ideally involves the entire lifecycle of the product. For a new product that might include market analysis and a product charter. For a more established or functional product management includes prioritization, gap analysis, use case definition, and competitive analysis.
- PRODUCT CHARTER
is designed to set out the project scope, rights, target-market and executive support of a product effort.
- PRODUCT FEATURES & REQUIREMENTS
is the baseline list of features that, compared to competitive products, drive the development and helps the development team avoid feature creep.
- PRODUCT LIFECYCLE
is the end-to-end understanding (and living document) of how a product will evolve on it’s approach to the marketplace.
- PRODUCT GAP ANALYSIS
compares user or executive demand for features with competitive products to establish priorities. Using a proven matrix priorities are clearly established and supported.
- USE CASE DEFINITION
is the development of use case scenarios is an effective way of defining features and processes based on outcomes without needing a lot of technical knowledge.
- ENGINEERING & PROJECT MANAGEMENT
managing an engineering team through tools, processes, feedback and reporting mechanisms
Each of these areas has deliverables to keep the team, the product and the vision on track.