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Product Management

Effective product management ideally involves the entire lifecycle of the product. For a new product that might include market analysis and a product charter. For a more established or functional product management includes prioritization, gap analysis, use case definition, and competitive analysis.

  • PRODUCT CHARTER
    is designed to set out the project scope, rights, target-market and executive support of a product effort.
  • PRODUCT FEATURES & REQUIREMENTS
    is the baseline list of features that, compared to competitive products, drive the development and helps the development team avoid feature creep.
  • PRODUCT LIFECYCLE
    is the end-to-end understanding (and living document) of how a product will evolve on it’s approach to the marketplace.
  • PRODUCT GAP ANALYSIS
    compares user or executive demand for features with competitive products to establish priorities. Using a proven matrix priorities are clearly established and supported.
  • USE CASE DEFINITION
    is the development of use case scenarios is an effective way of defining features and processes based on outcomes without needing a lot of technical knowledge.
  • ENGINEERING & PROJECT MANAGEMENT
    managing an engineering team through tools, processes, feedback and reporting mechanisms

Each of these areas has deliverables to keep the team, the product and the vision on track.

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