Commercialization Maturity Assessment
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If you are ready to commercialize your internal product or a new offering you are bringing to market – take this assessment to be sure. There are nine areas of critical importance to successful commercialization. Being in good standing with each one will give you greater chances of success in the marketplace.
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Thank you for taking the Commercialization Readiness Assessment. Were you surprised at the results? Perhaps some of the areas of concern weren’t applicable to your scenario. Either way, your readiness index tells you something about how much work is left before you can safely, confidently expect to launch with success.
Do you know what your product does and why? Do you know who exactly wants the product and why? Do you know who’s life you’re making better and why? Who’s pain you’re solving? Who’s money you are saving?
Time and Resource Management
Do you know how long things take and who should be doing them? Do you know how far down the road you can reasonably get with your current team? Do you know how big your team needs to be to get where you want to go by the deadline you’re committed to?
Cost and Budget Management
Do you know how much this is going to cost? Do you know what is possible with your current budget? You know technical projects rarely come in on budget – how far out of scope/budget is your product likely to get?
Exactly how buggy is the product? How much time is wasted fixing user complaints? How stable is it? How up to date is it?
How much time and energy could be saved with integration? Would an effort make sense? Is it really all or nothing?
Communication and Documentation
If your lead-tech disappeared today how hard would it be to hand your product off to another team? How much of the brain trust in your organization lives with a few key people? How vulnerable are senior team members to the whim of technical staff?
Risk Management and Mitigation
Are your big projects also big risks? What are the top five things you need to do to sleep better at night? How can you prepare your organization for the risks your product implies?
Do you know how many people try to use your product and give up? Do you know what kind of support your users need but can’t find? Do you know what your support grade would be if you asked a cross section of your users? Do you have a support-centric culture?