Roadblocks and Resolutions –
Getting Executive Buy-in
Take a deliberate, organized approach to getting buy-in. Use this tool to document, assign, and assess executive support of new and existing projects.
Predicting market reception; Launching new products
It can’t be done – predicting, that is. You need data and real-life conversations and truly, time and experience and risk and all the rest. You can guess, and fantasize of course – but anything remotely reliable just isn’t. No matter how many spreadsheets and models and research you do … ask yourself how much … Continue reading Predicting market reception; Launching new products →
Dos and Don’ts of Data-Driven Strategy
Do use baseline numbers to see movement on strategic goals Establish a baseline – what are your numbers today? Likes? Clicks? Visits? Members? Donors? The numbers. You cannot change what cannot be measured so come up with concrete numbers. If they start at ZERO, that’s fine too. Choose a few, so you don’t fall into … Continue reading Dos and Don’ts of Data-Driven Strategy →
Data Visualization for Associations – A Workbook
Associations and non-profits have a unique offering for their members and supporters. The strategic importance of data can tell a more effective story. Download this workbook before implementing a data visualization plan.
Engagement: Clarifying an association’s focus
Every association I’ve worked with over the last 23 years has had a straightforward business model – engage members, prove your worth. Every one of them boils down to member engagement – engage members, and they’ll keep paying their membership fees. Show value in the trade or market segment and members will continue to renew. … Continue reading Engagement: Clarifying an association’s focus →