Roadblocks and Resolutions –
Getting Executive Buy-in
Take a deliberate, organized approach to getting buy-in. Use this tool to document, assign, and assess executive support of new and existing projects.
Predicting market reception; Launching new products
It can’t be done – predicting, that is. You need data and real-life conversations and truly, time and experience and risk and all the rest. You can guess, and fantasize of course – but anything remotely reliable just isn’t. No matter how many spreadsheets and models and research you do … ask yourself how much … Continue reading Predicting market reception; Launching new products →
Dos and Don’ts of Data-Driven Strategy
Do use baseline numbers to see movement on strategic goals Establish a baseline – what are your numbers today? Likes? Clicks? Visits? Members? Donors? The numbers. You cannot change what cannot be measured so come up with concrete numbers. If they start at ZERO, that’s fine too. Choose a few, so you don’t fall into … Continue reading Dos and Don’ts of Data-Driven Strategy →
Data Visualization for Associations – A Workbook
Associations and non-profits have a unique offering for their members and supporters. The strategic importance of data can tell a more effective story. Download this workbook before implementing a data visualization plan.
Engagement: Clarifying an association’s focus
Every association I’ve worked with over the last 23 years has had a straightforward business model – engage members, prove your worth. Every one of them boils down to member engagement – engage members, and they’ll keep paying their membership fees. Show value in the trade or market segment and members will continue to renew. … Continue reading Engagement: Clarifying an association’s focus →
Related Service Offerings
Member Data Portals
View interest and engagement internally Surface insights into member patterns and behavior Foster member to member engagement Refine event management and offerings based on real insights View data through a strategic lens … TELL YOUR STORY WITH DATA – TELL IT WELL “Wow, telling a story so clearly and clearly with data is hard. But … Continue reading Roadblocks and Resolutions –
Getting Executive Buy-in →
Planning & Assessment
Orchid offers an array of planning and assessment services – focused primarily on the technical and operational infrastructure of the organization. Whether it is choosing and implementing a new system, integrating several or diagnosing issues – Orchid can help with comprehensive technical assessments that always come with action plans and baseline arguments for gains, losses … Continue reading Planning & Assessment →
Support & Training
Support & Training A complete and comprehensive support rubric is essential to a professional, low-cost, high-margin, online product. Support includes pre- and post-sales, in-product support, and traditional support mechanisms including user guides, helpdesk, knowledgebase articles, tutorials, troubleshooters, and videos. Without a comprehensive support process users can feel neglected to fail to renew, extend or initially … Continue reading Support & Training →
Data Portals & Visualization
Communicating effectively with data is challenging. Knowing your audience and resisting the temptation to cater to everyone helps focus your efforts. Leverage your internal, external and member data effectively with an interactive data portal designed specifically for your needs. Orchid’s data portals can communicate your message through using data visualization – targeting members, supporters and … Continue reading Data Portals & Visualization →
Product Management
Product Management Effective product management ideally involves the entire lifecycle of the product. For a new product that might include market analysis and a product charter. For a more established or functional product management includes prioritization, gap analysis, use case definition, and competitive analysis. Each of these areas has deliverables to keep the team, the … Continue reading Product Management →
Related Product
