Associations and non-profits have a unique offering for their members and supporters. The strategic importance of data can tell a more effective story. Download this workbook before implementing a data visualization plan.
Do use baseline numbers to see movement on strategic goals Establish a baseline – what are your numbers today? Likes? Clicks? Visits? Members? Donors? The numbers. You cannot change what cannot be measured so come up with concrete numbers. If they start at ZERO, that’s fine too. Choose a few, so you don’t fall into … Continue reading Dos and Don’ts of Data-Driven Strategy→
Associations and non-profits have a unique offering for their members and supporters. The strategic importance of data can tell a more effective story. Download this workbook before implementing a data visualization plan.
It can’t be done – predicting, that is. You need data and real-life conversations and truly, time and experience and risk and all the rest. You can guess, and fantasize of course – but anything remotely reliable just isn’t. No matter how many spreadsheets and models and research you do … ask yourself how much … Continue reading Predicting market reception; Launching new products→
Every association I’ve worked with over the last 23 years has had a straightforward business model – engage members, prove your worth. Every one of them boils down to member engagement – engage members, and they’ll keep paying their membership fees. Show value in the trade or market segment and members will continue to renew. … Continue reading Engagement: Clarifying an association’s focus→
View interest and engagement internally Surface insights into member patterns and behavior Foster member to member engagement Refine event management and offerings based on real insights View data through a strategic lens … TELL YOUR STORY WITH DATA – TELL IT WELL “Wow, telling a story so clearly and clearly with data is hard. But … Continue reading Data Visualization for Associations – A Workbook→
Orchid offers an array of planning and assessment services – focused primarily on the technical and operational infrastructure of the organization. Whether it is choosing and implementing a new system, integrating several or diagnosing issues – Orchid can help with comprehensive technical assessments that always come with action plans and baseline arguments for gains, losses … Continue reading Planning & Assessment→
Communicating effectively with data is challenging. Knowing your audience and resisting the temptation to cater to everyone helps focus your efforts. Leverage your internal, external and member data effectively with an interactive data portal designed specifically for your needs. Orchid’s data portals can communicate your message through using data visualization – targeting members, supporters and … Continue reading Data Portals & Visualization→
Support & Training A complete and comprehensive support rubric is essential to a professional, low-cost, high-margin, online product. Support includes pre- and post-sales, in-product support, and traditional support mechanisms including user guides, helpdesk, knowledgebase articles, tutorials, troubleshooters, and videos. Without a comprehensive support process users can feel neglected to fail to renew, extend or initially … Continue reading Support & Training→
Testing & Quality Assurance Good quality assurance and testing protocols are essential to solid product and web development. It’s also widely accepted to short-change that process. Testing is tedious and largely unrewarding, it takes a certain type of person to dig into a product or site and find all the issues. Let us do this … Continue reading Testing & QA→
Bringing your product to market is far more complicated than it seems. All the moving parts that must work in careful precision. You lie awake at night worried about everything you must be forgetting. Take our assessment for a hint of how ready you are ...
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"Wow, telling a story so clearly and clearly with data is hard. But I think you've really achieve that. I'm impressed."
— John Dean
"We needed help from square one. How can we use our data to develop a strategy. You really helped us there."
