Too Much Content in Too Many Places
Monday, June 8, 2009
(Orchid)Consolidate
Web Operations
Among the biggest
challenges in consolidating distributed web
operations is the issue of local site
ownership. At the frontlines of developing
content, keeping it current and making it
compelling, local site owners play an important
role in managing their piece of the
organization’s overall online presence.
However, they are also typically the driving
force behind increasing cost and complexity as
they singularly pursue what is in the best
interest of their site’s objective, further
disconnecting it from other sites in the
portfolio.
The issue of balancing the
cost savings of consolidation while keeping
local site owners engaged and productive
combines with a fear and resistance to change
that may impact their level of control and
local flexibility. The need is for an approach where
the benefits outweigh the interim impact they
will experience in migrating.
Whereas
traditional approaches to consolidation call
for centralizing capabilities by forcing each
site to adhere to new standardized
technologies,
OrchidCONNECT offers an alternative
approach that leverages existing
technologies and simultaneously increases local
site control and usability as the vehicle for
local site migration.
- Seamlessly add new content, categorizing it for publication, and define distribution policies that function across any Orchid powered site.
- Create unlimited branded public/private virtual workspaces that can incorporate workflow and policy management, integrate in data, shared documents and reporting from external systems, and manage group roles and customized permissions.
- Initiate new social applications and function-specific modules like event management, commerce, conventions and other specialized site capabilities without having to engage IT.
| | Rather than replace
effective technology used for local sites
targeted for consolidation, leverage
it. Incorporate the technology into the process. Use it along with the addition of new and advanced features that increase local ownership to bridge the gap to lower cost and avoid challenging change management issues. |
