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Dos and Don’ts of Data-Driven Strategy
Do use baseline numbers to see movement on strategic goals Establish a baseline – what are your numbers today? Likes?
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Web Development Checklist
Existing brand elements – logos, color palettes, style guides These elements are critical and must be firm. If you’ve never
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Strategic content development
Questions, Personas and a path to your door. Knowing your market and who the people in it – is the
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Does your team have what it takes to succeed? Elements of success
Personas Developing personas is a light and effective way to determine needs whether it be usability, interface, or actual function.
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Redesigning my site – What is more important? Content or Image?
When approaching a web design project the organization undoubtedly wants to address the content as well as the image. Five
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4 Useful Microsite Strategies
Make it Ease to Deploy Choose a system that allows fast and efficient deployment. If you are doing it in-house
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5 Must-Have features your site – Must Have
Capture Contact Information Don’t miss the opportunity to capture someone’s email address. It is reasonable to require an email address
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Product Management, worldclass support, lifecycle support
How much should I pay for a website?
Asking how much to pay for a website is like asking how much it costs to build a house. Where
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Remote Teams: When they work and when they don’t
I’ve worked with remote technical teams for 12 years now – on big projects and small. I haven’t done a
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Non-profit branding in a noisy world
In olden times – the 90s – nonprofits were afraid to spend money on branding for fear that funders would
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