Web Design & Development

Dos and Don’ts of Data-Driven Strategy

Do use baseline numbers to see movement on strategic goals Establish a baseline – what are your numbers today? Likes?

Web Development Checklist

Existing brand elements – logos, color palettes, style guides These elements are critical and must be firm. If you’ve never

Strategic content development

Questions, Personas and a path to your door. Knowing your market and who the people in it – is the

Does your team have what it takes to succeed? Elements of success

Personas Developing personas is a light and effective way to determine needs whether it be usability, interface, or actual function.

Redesigning my site – What is more important? Content or Image?

When approaching a web design project the organization undoubtedly wants to address the content as well as the image. Five

4 Useful Microsite Strategies

Make it Ease to Deploy Choose a system that allows fast and efficient deployment. If you are doing it in-house

5 Must-Have features your site – Must Have

Capture Contact Information Don’t miss the opportunity to capture someone’s email address. It is reasonable to require an email address

How much should I pay for a website?

Asking how much to pay for a website is like asking how much it costs to build a house. Where

Remote Teams: When they work and when they don’t

I’ve worked with remote technical teams for 12 years now – on big projects and small. I haven’t done a

Non-profit branding in a noisy world

In olden times – the 90s – nonprofits were afraid to spend money on branding for fear that funders would