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Predicting market reception; Launching new products
It can’t be done – predicting, that is. You need data and real-life conversations and truly, time and experience and
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Engagement: Clarifying an association’s focus
Every association I’ve worked with over the last 23 years has had a straightforward business model – engage members, prove
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In-App Support: A software’s responsibility
If you’re lucky enough to have gotten people into your application do everything you can to support them there. Do
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Dos and Don’ts of Data-Driven Strategy
Do use baseline numbers to see movement on strategic goals Establish a baseline – what are your numbers today? Likes?
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Web Development Checklist
Existing brand elements – logos, color palettes, style guides These elements are critical and must be firm. If you’ve never
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The orchestra conductor is essential: why skilled people can’t work together without leadership
Software isn’t unlike a piece of classical music – each part doesn’t wholly make sense without the others – to
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Sales Support is Square One
I hear it over and over again – “my sales staff isn’t making their numbers.” It is said as if
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Technical leadership: 3 reasons paying for a lead is important
A strong leader understands how all the parts fit together and has a dynamic understanding of how things move through
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Strategic content development
Questions, Personas and a path to your door. Knowing your market and who the people in it – is the
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The single most important piece of taking software to market
Support. That’s the most important piece. Hands down. Very very few people do it well. I think that’s because 1)
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