Brand Samples

Do use baseline numbers to see movement on strategic goals Establish a baseline – what are your numbers today? Likes? Clicks? Visits? Members? Donors? The numbers. You cannot change what cannot be measured so come up with concrete numbers. If they start at ZERO, that’s fine too. Choose a few, so you don’t fall into … Continue reading Dos and Don’ts of Data-Driven Strategy →

Existing brand elements – logos, color palettes, style guides These elements are critical and must be firm. If you’ve never had a designer develop these for you then now is a good time to firm this up. These elements are part of your identity – the path to how people identify you and associate you … Continue reading Web Development Checklist →

Questions, Personas and a path to your door. Knowing your market and who the people in it – is the first order of business. What are their questions? Problems? Needs? How do they think about their issues? Do they know they need “augmented staffing solutions” or perhaps they just need “help? now!” Knowing this is … Continue reading Strategic content development →

Personas Developing personas is a light and effective way to determine needs whether it be usability, interface, or actual function. If you imagine Kristine the HR manager and what she wants to do, find and accomplish – you can determine a great deal. Kristine doesn’t need to want to conduct her whole life in your … Continue reading Does your team have what it takes to succeed? Elements of success →