orchid connect is up and operational

Dos and Don’ts of Data-Driven Strategy

Do use baseline numbers to see movement on strategic goals

Establish a baseline – what are your numbers today? Likes? Clicks? Visits? Members? Donors? The numbers. You cannot change what cannot be measured so come up with concrete numbers. If they start at ZERO, that’s fine too. Choose a few, so you don’t fall into the trap of tracking just one indicator and getting frustrated as a result.

Don’t try to show everything

Detail is of limited use. It isn’t completely useless though so choose what you show wisely and make sure you understand why you are showing what you are showing. Showing it just because you have it – is not a good reason. Come up with a rationale and if you can’t, leave it behind.

Do have clear goals for what people are supposed to take away

Think through the impact of every piece of data you want to share. What are you achieving by showing that particular piece of data? Be concrete, precise and keep it simple. Individual pieces of data aren’t intended to tell the whole story they are “at-a-glance” communication to support your strategic goals.

Don’t restrict everything so as to render them opaque

Data visualization that doesn’t move is just pictures. The purpose of this exercise should be to make select pieces of your data accessible to your users – still, pictures don’t do that.

Do add text explaining the tools/visualization

You don’t have to spell everything out but giving people a context in the form of text will help them understand the importance of what you are showing. Even dashboards can benefit from explanation and guidance.

Related Service Offerings

Member Data Portals

View interest and engagement internally Surface insights into member patterns and behavior Foster member to member engagement Refine event management and offerings based on real insights View data through a strategic lens … TELL YOUR STORY WITH DATA – TELL IT WELL “Wow, telling a story so clearly and clearly with data is hard. But … Continue reading Dos and Don’ts of Data-Driven Strategy

Planning & Assessment

Orchid offers an array of planning and assessment services – focused primarily on the technical and operational infrastructure of the organization. Whether it is choosing and implementing a new system, integrating several or diagnosing issues – Orchid can help with comprehensive technical assessments that always come with action plans and baseline arguments for gains, losses … Continue reading Planning & Assessment

Web Design & Development

Web design and development is key to effectively communicating strategic goals. Revamping, recasting, and redesigning your site or micro-sites can be an important step in clarifying your vision, mission and brand. Orchid’s web design and development services can update your brand or modernize your interface. We can establish systems and templates to support rapid deployment … Continue reading Web Design & Development

Data Portals & Visualization

Communicating effectively with data is challenging. Knowing your audience and resisting the temptation to cater to everyone helps focus your efforts. Leverage your internal, external and member data effectively with an interactive data portal designed specifically for your needs. Orchid’s data portals can communicate your message through using data visualization – targeting members, supporters and … Continue reading Data Portals & Visualization

© 2018 Orchid Connect. All rights reserved. Free Consulting